Journey through the scales of digital information, from the smallest bit that powers your device to the vast yottabytes that could contain all human knowledge.
The smallest unit of data in computing. A bit can store a single binary value: either 0 (off) or 1 (on). Think of it as a light switch.
If data were words, a bit would be a single letter's worth of information - just yes or no, on or off.
Global internet traffic reaches over 4.5 zettabytes per year - that's enough to store every movie ever made, thousands of times over.
Scientists can store data in DNA at a density of about 1 exabyte per cubic millimeter - nature's ultimate storage solution!
Your brain can store an estimated 2.5 petabytes of information - equivalent to about 3 million hours of TV shows.
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